What we do
- Technical SEO audit and fixes: crawling, indexing, speed, redirects and broken links
- Site structure and internal linking, so search engines and people find the right page
- Keyword research and page targeting, based on what your customers search for
- Content: service pages, location pages, FAQs and guides
- Structured data (schema) so search engines understand who you are and what you offer
- AI search readiness: answer-first content, sources, entity consistency, AI bot access and an llms.txt file
- Tracking through Google Search Console and analytics
SEO and GEO: what's the difference?
| Traditional SEO | GEO / AI search | |
|---|---|---|
| Goal | Rank in the results list | Be quoted in the AI-written answer |
| Where it shows | Google, Bing | ChatGPT, Perplexity, Google AI Overviews, Copilot |
| What helps | Relevance, links, speed, structure | Direct answers, sources, statistics, structured data |
| Overlap | A fast, well-structured, trustworthy site helps with both. | |
What gets a business cited
- A clear, direct answer near the top of the page (around 40 to 60 words)
- Facts with sources and dates. Research on generative search (Aggarwal et al., 2024) found that citations, statistics and quotations improved visibility by up to around 40%, while keyword stuffing did not help
- Structured data that matches what's on the page
- AI crawlers allowed in robots.txt, and pages that load fast
- The same business name, services and details everywhere you appear online
- Content that's kept up to date
Nobody controls what an AI tool says. What you can control is whether your site gives it clean, trustworthy material to work with.
We do this on our own site
SQNWeb's site uses structured data on every page, answer-first content, open AI bot access and an llms.txt file. Read the longer guide: how to get your business cited by AI search.
Common questions
What is GEO (generative engine optimisation)?
GEO is the practice of structuring your content so AI tools can find it, understand it and quote it. It sits on top of normal SEO: clear answers, sources, structured data and a technically healthy site.
Is AI search optimisation different from SEO?
They overlap heavily. Google says the same SEO best practices apply to its AI features. GEO adds answer-first writing, evidence and entity consistency, so the content is easy to quote.
How long does SEO take?
Technical fixes can show results within weeks. Content and authority usually build over three to six months. We tell you what to expect before we start.
Do you guarantee rankings or AI citations?
No, and be wary of anyone who does. We remove the technical blockers and publish content that deserves to be found, and we show you the data as it comes in.
Can you write the content too?
Yes. We can write and structure service pages, location pages, FAQs and guides based on what your customers actually search for.
Tell us what you want to build.
A few lines is enough: who it's for, what it needs to do and when you'd like it live. We'll reply with honest advice and a clear next step. Your first consultation is always free.
Book your free consultation